May 14, 2018
Filed under Graphic Design, Printing, Work
Aurum Green Development – VIP Launch Day

We Are 778 were honoured, as well as delighted, to be invited to the VIP Launch Day, for Savills most recent and prestigious development – Aurum Green.

This impressive new development of 2, 3, 4 and 5 bedroom homes are set in a fantastic location, making the most of what Hampshire has to offer.

Elegant interiors have been carefully designed to be both practical and stylish, with free flowing areas crafted using innovative methods and the latest suite of materials.

The luxury set out by these properties has been reflected in the branding and collateral designed by the We Are 778 creative team.

We were commissioned on behalf of savills to design and deliver a brand identity as well as produce Print Design, Web Design, Exterior and Interior CGIs, Virtual Reality and VR Touch Screen Technology.

Luxury print spec included 350gsm GF Smith Colorplan Real Grey Buckram, Embossed with Foilco 923 foils. Printed in 5 colours with metallic bronze Pantone 876C.

Printed by Dayfold Print with papers from GF Smith Papers and foils from Foil Co Ltd, on receipt of these branded brochures we are extremely pleased and eager to share these with you.

aurum green vip event show home outside signage

aurum green vip event show home outside signage

aurum green vip event show home table mirror

aurum green vip event show home bedroom

aurum green vip event show home bathroom sink

aurum green vip event show home lounge mirror

aurum green vip event show home location

aurum green vip event show home light fixture

aurum green vip event show home kitchen

aurum green vip event show home bedroom

aurum green vip event brochure

aurum green vip event brochure

aurum green vip event brochure

aurum green vip event brochure

April 01, 2018
Filed under Branding, Graphic Design, Inspiration, Work
Logo ‘Easter Egg’ Hunt

While the price to create a trademark logo can vary, designs that cleverly convey an immediate impression about a brand are priceless. However, great logo design goes beyond simple beauty. Every curve, line and colour conveys its own meaning, with many logos including ‘easter eggs’ that viewers can hunt for.

These subliminal messages (i.e. logo easter eggs), have deeply rooted meanings hidden in or behind a logo symbol – revealing key details about a brand’s history, product offering and motives.

Logo symbolism can be obvious in some cases, skilfully subtle in others. Either way, executed properly will successfully nail the visual dialogue intended for client and customer alike.

The creative team at We Are 778 are understandably passionate about logo design especially those including cool easter eggs. Here we’ve laid out a delectable selection for you to visually digest.

Read below to discover the meaning behind these logo marks

Logo ‘Easter Eggs’


Bowden Tailored Wood – The Letter Height of the letter B, from the brand title, is paired with rectangle dimensions found in tailored hard wood – used in the company’s joinery construction. Multiple lines applied echo age rings found in hardwood.



Colektiv – This proposed logo uses shapes synonymous with print registration marks – which help with print alignment. Including these symbols epitomise a brand that aligns itself with high-profile clients via luxury print products. Hidden within the logo is the letter C, from the brand’s title.



Eden Park – This proposed concept presents dual metaphors. The primary one displays a tree shape, advocating the development name and growth synonymous with investing in a ‘new family space’. Similarly, logo shapes can be interpreted as a ship – representing the heraldry and nautical themes associated with the development’s location (i.e. Arms of Weymouth & Melcombe Regis).

Hungry for more?

If this sample of work has left you hungry for more, why not check out the article below on Logo Colour meaning and what this says about your company.

March 13, 2018
Filed under Awards
RAR Awards finalists 2018



It’s official! The We Are 778 creative team are pleased to announce that we have been shortlisted once more, for the 2018 RAR Awards.

RAR Award Finalists

This sees our hardworking design team receive acknowledgement for their efforts within the creative industry, two years running – nominated in no less than 10 categories (see which below).

2018 sees us better the four categories we were nominated for in the previous 2017 RAR Awards.

Of course, this wouldn’t have been possible without our clients, who voted for us.

We pride ourselves on providing first-class creative ideas and solutions, which often translate into real-world applications and deliverables. These ultimately advance the client brands we champion.

This takes a lot of passion and energy. So when we receive recognition for the blood, sweat and tears we’ve shed, it’s always both humbling and rewarding.

Who are RAR?

Recommended Agency Register (RAR) is set up to help world-wide brands help choose Creative Agencies, based on ratings that equate to exceptional service.

Agencies that are highest-rated by their clients are flagged for nominations and the We Are 778 creative team have joined these ranks once more. We couldn’t be more proud!

As a result of our reviews and client ratings, we are now finalists in the following 10 RAR Awards categories (Agencies Under 40 Staff):

  • Advertising
  • Corporate Communications
  • Design
  • Direct Marketing
  • Print
  • Client Service
  • Creativity / Innovation
  • Effectiveness
  • Strategic Thinking
  • Service Delivery

The award ceremony will take place in London this 24th April. Needless to say we’re keeping our fingers crossed – wish us luck!

Further details, including a full list of categories and finalists can be found on the RAR Awards website.

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