April 01, 2018
Filed under Branding, Graphic Design, Inspiration, Work
Logo ‘Easter Egg’ Hunt

While the price to create a trademark logo can vary, designs that cleverly convey an immediate impression about a brand are priceless. However, great logo design goes beyond simple beauty. Every curve, line and colour conveys its own meaning, with many logos including ‘easter eggs’ that viewers can hunt for.

These subliminal messages (i.e. logo easter eggs), have deeply rooted meanings hidden in or behind a logo symbol – revealing key details about a brand’s history, product offering and motives.

Logo symbolism can be obvious in some cases, skilfully subtle in others. Either way, executed properly will successfully nail the visual dialogue intended for client and customer alike.

The creative team at We Are 778 are understandably passionate about logo design especially those including cool easter eggs. Here we’ve laid out a delectable selection for you to visually digest.

Read below to discover the meaning behind these logo marks

Logo ‘Easter Eggs’


Bowden Tailored Wood – The Letter Height of the letter B, from the brand title, is paired with rectangle dimensions found in tailored hard wood – used in the company’s joinery construction. Multiple lines applied echo age rings found in hardwood.



Colektiv – This proposed logo uses shapes synonymous with print registration marks – which help with print alignment. Including these symbols epitomise a brand that aligns itself with high-profile clients via luxury print products. Hidden within the logo is the letter C, from the brand’s title.



Eden Park – This proposed concept presents dual metaphors. The primary one displays a tree shape, advocating the development name and growth synonymous with investing in a ‘new family space’. Similarly, logo shapes can be interpreted as a ship – representing the heraldry and nautical themes associated with the development’s location (i.e. Arms of Weymouth & Melcombe Regis).

Hungry for more?

If this sample of work has left you hungry for more, why not check out the article below on Logo Colour meaning and what this says about your company.

March 13, 2018
Filed under Awards
RAR Awards finalists 2018



It’s official! The We Are 778 creative team are pleased to announce that we have been shortlisted once more, for the 2018 RAR Awards.

RAR Award Finalists

This sees our hardworking design team receive acknowledgement for their efforts within the creative industry, two years running – nominated in no less than 10 categories (see which below).

2018 sees us better the four categories we were nominated for in the previous 2017 RAR Awards.

Of course, this wouldn’t have been possible without our clients, who voted for us.

We pride ourselves on providing first-class creative ideas and solutions, which often translate into real-world applications and deliverables. These ultimately advance the client brands we champion.

This takes a lot of passion and energy. So when we receive recognition for the blood, sweat and tears we’ve shed, it’s always both humbling and rewarding.

Who are RAR?

Recommended Agency Register (RAR) is set up to help world-wide brands help choose Creative Agencies, based on ratings that equate to exceptional service.

Agencies that are highest-rated by their clients are flagged for nominations and the We Are 778 creative team have joined these ranks once more. We couldn’t be more proud!

As a result of our reviews and client ratings, we are now finalists in the following 10 RAR Awards categories (Agencies Under 40 Staff):

  • Advertising
  • Corporate Communications
  • Design
  • Direct Marketing
  • Print
  • Client Service
  • Creativity / Innovation
  • Effectiveness
  • Strategic Thinking
  • Service Delivery

The award ceremony will take place in London this 24th April. Needless to say we’re keeping our fingers crossed – wish us luck!

Further details, including a full list of categories and finalists can be found on the RAR Awards website.

March 01, 2018
Filed under Branding, Graphic Design
Logo Colour and what it means for your business

Colour shapes our lives. We make choices every day based on our cognitive responses to shade, hue, tone and tint – lodged in our mind from a lifetime of impressions.

You may not think it, but this is common amongst consumers and clients, who will evaluate a company’s values and suitability using this visual attribute.

Using colour successfully in your business

This is why choosing the right logo colour can mean success for your business.

The creative team at We Are 778 understand how colour application will permeate across your brand collateral, acting as a device to tap into the neural properties of a client’s emotions.

Colour Theory

After all, colour application is one of the most impactful choices any business owner can make when developing their brand. Knowledgeable graphic designers will apply their own colour theory to highlight your business’ strengths and help you attract the right customers.

We Are 778 are well-versed in colour psychology, understanding how certain colours will increase effective connections with your clients – championing your methods and motives.


Pland Logo Colour Play
Colour Play:  This is a key stage in the production of a brand mark, where hue, tint, tone and shade are reviewed and ultimately selected to engage the correct response from viewers.

Your business can use these responses to underline and accent your branded messages more successfully.

In a nutshell colour’s effect on peoples emotions are far reaching, so why not tap into this to enhance your own image!

Below we explain the effects of primary brand colours, which we have successfully applied to brand logos that live out in the real world.

Arun Sails Red Logo
Red = Confidence; Energy; Urgency; Attention; Authority
Client – Arun Sails
Red was applied to the Arun Sails logo and subsequent brand collateral to convey a sense of confidence in the brand product, as well as the activity and energy applied by the consumer.
Eden Park Green Logo
 = Renewal; Tranquility; Well-being; Wealth
Client – Eden Park Development
Green was applied to this logo and subsequent brand collateral to convey a sense of place (rural) – as well as creating a sense of growth, well-being and sanctuary associated with investing in a quality new home.
King William Close Blue Logo
Blue = Serenity; Stability; Trust
Client – Savills
Blue was applied to this logo produced for a luxury property development in Chichester – commissioned by global real estate service provider Savills. A distinct sense of place honed the visual narrative, with blue being applied to represent a coastal location. Royal blue to be exact – symbolising the serenity of the surrounding area and this location’s Naval ties.

Looking to invigorate an existing or create a new brand for your business venture? Get in touch with our creative team today. We’d love to hear from you!

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