We Are 778 were commissioned by PJ Hayman to review and renew their brand position and identity as one of the leaders in the specialist travel insurance industry.
Part of that review was to commence with an in-depth brand strategy phase that would prepare them for their next 30 years and to celebrate the success of the company.
It became apparent that during the creative process we wanted to focus on their mission statement, ‘Travel, with confidence’ and therefore crafted the identity around a navigational compass icon.
The creative team partnered with key decision makers within the company to review their brand strategy both internally and externally. These communications would be utilised within the new brand framework.