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Disciplines | Brand Identity / Strategy

Focal are a young, vibrant creative film team who contacted We Are 778 about doing things differently. They wanted a rebrand that energised their existing public persona.

This meant the design of a disruptive brand with universal appeal. This was no easy feet, but our creative team achieved this by producing a new brand identity immersed in action.

Impactful type creates a sense of exhilaration, pairing with colour to create a tool set instead of a strict graphic system.

This helps Focal express their intention to maintain a creative outlook and grab attention everywhere they promote this.

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