Introducing new branding for Highfield Hall, which is an exclusive development featuring luxury boutique apartments. This development is situated in bustling Bournemouth, Dorset.
We Are 778 were commissioned by Juno Developments to offer a full design and marketing service, in order to launch this new development. The look and feel had to exude elegance and class.
We Are 778 drew inspiration from the developments Georgian architecture to create a bespoke brand logo.
Arch forms are inspired by the Italianate balcony at the entrance of the building. Also by the ornate brick work found in the windows found to the front and side of the building. Diamond shapes are also incorporated into this design, enforcing symmetry and creating a sense of sophistication.
All shapes combine to create the letter H, from the development moniker.
The result was not just an ornate mark that embraced luxury and symmetry, but also a lasting relationship with this leading South Coast developer.
Subsequent marketing material included the design of a luxury brochures, featuring silver foiling.
We Are 778 and Juno Developments continue to collaborate, sharing a passion for design and detail.